About Niddhi Gems

Founded in 1989 and based in Jaipur, Rajasthan, Niddhi Gems is a distinguished manufacturer of fine jewellery crafted from precious and semi-precious gemstones. For over 36 years, we have specialized in working with emeralds, blue sapphires, rubies, and a diverse range of other natural gemstones.

Our collection of natural gemstone beads spans three distinct styles — Classic Beads with uniform, calibrated shapes; Organic Nuggets with a smooth, irregular character; and Freeform Strands, each one of a kind and expertly crafted.

Every strand is hand-selected and photographed as-is; natural variation in color, inclusion, and shape is part of what makes each piece genuine.

The business is run by Surendra Saini and Nidhi Saini, and continues to operate out of Gangouri Bazaar, Jaipur — one of India’s oldest gemstone trading markets.